Off-the-shoulder linen numbers are the only thing beating the muggy city heat right now. I don’t actually own many day dresses but since living in New York and experiencing true summer scorchers where it’s 30 and over on a daily basis (not like the one week of sun us brits are used to!), I’ve started to invest more in my summer wardrobe. I heard recently about the 30 wears campaign – where you don’t buy something unless you can seriously commit to wearing it 30 times (and over). This dress passed the test and I’ve already worn it approx 10 ten times and it’s only just July! 30 days is such a great benchmark to help curb our consumer wastefulness and to stop us from buying into fad throwaway trends, so if you haven’t tried it yet I highly recommend!

Links to shop are below… if you can promise 30 wears ;)

S x

Dress: Reformation – similar here and here and // Shoes: Gucci // Bag: Mansur Gavriel // Sunglasses: Garrett Leight // 



  1. Off-the-Shoulder Blouse: Reformation // It’s hard to get away from off-the-shoulder styles at the moment (and for good reason) so lucky for us Reformation has an array to choose from this summer. The above is made from a surplus linen fabric (otherwise destined for a landfill) and took 625 gallons less water to make than your conventional highstreet top, so if you’re going to buy any OTS blouse this season, you should do the planet a favour and make it a Reformation one.
  2. Drop Pearl Earrings: Melissa Joy Manning // This is a favourite jewellery designer of mine and these statement earrings are no exception – made from recycled 14 carat gold and untreated raw pearls to preserve their organic shape.
  3. Crop Fringe Jeans: 3×1 //One thing I look for in brands these days is transparency. I need to know (we all need to know) where our clothes are being made and by who. Exploitation of workers in third world countries is real and the reason we can pay $30 for some Jeans without thinking. We need to think. With 3×1 all jeans are made in their New York store behind a glass wall so you can shop while you watch your jeans being made. Oh and their jeans are pretty cool too.
  4. Perfume: Maison Louis Marie // Like most women I’m a sucker for candles and have nearly burnt through my current Maison Louis Marie in record time. I recently smelt some of their perfumes at The Line and their scents smell as beautiful as the candles.
  5. Princetown Loafers: Gucci // After watching the documentary True Cost and learning about the disastrous affects of leather treatment on the environment, I swore never to buy cheap leather again. I understand Made in Italy is often 4 times more than the Made In China equivalents (for good reason!), so it’s all about buying less and choosing well. These loafers are completely timeless and quality made so I’ll be wearing them for seasons to come.
  6. Half Moon Bag: APC // So in another bid to be more sustainable and conscious with my purchasing habits, I am trying to buy more second hand. Whether it’s recycled Levi’s or a pre-loved handbag, buying second-hand is always the most sustainable option. These products have already been produced and already in the waste stream so you’re extending their life cycle, instead of adding to the pile. Vestaire is one of my favourites and I currently have my eye out for an APC Half Moon bag.
  7. Hydra-Restore Cream Cleanser: Grown Alchemist // GA products are all natural, organic, chemical free, sulphate free, paraben free, the list goes on. So naturally (see what I did there) I’m sold. I’ve tried a few of their products and while I’m a firm believer in using ingredients around the house for beauty products (I always take my mascara off with olive oil or coconut oil – whichever is on hand) it’s nice to have a pamper once in a while.

S x



Did you know it takes over 900 gallons of water to produce just one pair of jeans? Crazy I know! Most denim, 2/3 of all clothing for that matter, is made from cotton. Unfortunately for the planet, cotton is one of the worst fabrics in terms of environmental impact. Not only is it water intensive to farm, 90% of all cotton is now GMO and the cotton industry alone is responsible for 25% of the worlds insecticides usage and 10% of the worlds pesticides usage – I won’t turn this into a science lecture but those are the toxic chemicals contaminating our land, water and food and they are to blame for rapidly killing off the bees. All in all not so pretty statistics.

Buying organic cotton jeans is a massive step in the right direction (nudie jeans if you’re interested)… But buying vintage denim on the other hand is completely guilt free. Enter Reformation. Possibly my favourite brand for their unprecedented dedication to creating “killer clothes that don’t kill the enviroment”. The jeans I’m wearing have been reworked and are hands down the best pair of vintage Levi’s I’ve tried. So, here’s proof that new doesn’t equal better.

Vintage Levi’s: Reformation // Striped Knit: Maje // Wrap Coat: Sandro // Tennis Shoes: Common Projects //



A grey knit and black skinnies is just about as classic as it gets. In an attempt to be less wasteful this winter I’ve only bought a couple of new items to add to my winter wardrobe. Buying less and choosing well is something I started to do before I really knew and cared about fashion’s huge impact on the environment. It was something that kind of went hand-in-hand with the minimal style I was drawn to and minimal lifestyle that goes with it. Investing in better basics and classic pieces that are built to last rather than buying into cheap fashion fads that won’t survive the season. This Maje chunky knits was one of those less is more investments and with all the sweater weather we’ve been having in New York I really have been wearing it on repeat.

Grey Sweater: Maje // Black Jeans: Sandro // Sunglasses and Knot Bangle: Celine // Watch: Daniel Wellington // Necklace: Still House // Black Bag: Alexander Wang // 



Summer is rolling in and last years penchant for side slits has been replaced with laced up details. The top and sandals from Zara are my new go-tos that I’ve been wearing on repeat for the last month – apologies for only just getting around to documenting it! I love the subtlety of these pieces with the slinky ties up the side of the blouse and the just above ankle height of the sandals. Honestly, I’m not a huge fan of the knee high lace-up gladiators as they’re slightly too flashy for my less is more ways but these ones felt just right. As always Zara have the best selection of runway “inspired” pieces so I’m on my way to feeling like a Chloe girl this summer. 

Blouse & Sandals: Zara // Culottes: Whistles // Bra: Valentine NYC // Watch: Daniel Wellington // Bangle: Celiné