Did you know it takes over 900 gallons of water to produce just one pair of jeans? Crazy I know! Most denim, 2/3 of all clothing for that matter, is made from cotton. Unfortunately for the planet, cotton is one of the worst fabrics in terms of environmental impact. Not only is it water intensive to farm, 90% of all cotton is now GMO and the cotton industry alone is responsible for 25% of the worlds insecticides usage and 10% of the worlds pesticides usage – I won’t turn this into a science lecture but those are the toxic chemicals contaminating our land, water and food and they are to blame for rapidly killing off the bees. All in all not so pretty statistics.
Buying organic cotton jeans is a massive step in the right direction (nudie jeans if you’re interested)… But buying vintage denim on the other hand is completely guilt free. Enter Reformation. Possibly my favourite brand for their unprecedented dedication to creating “killer clothes that don’t kill the enviroment”. The jeans I’m wearing have been reworked and are hands down the best pair of vintage Levi’s I’ve tried. So, here’s proof that new doesn’t equal better.
Vintage Levi’s: Reformation // Striped Knit: Maje // Wrap Coat: Sandro // Tennis Shoes: Common Projects //